For many years, e-marketing or online marketing has been a boon for small to medium enterprises. Now, with mobile platforms also gaining stance against pure e-commerce sites, larger companies are also taking their piece of the pie. But wait, with so many options to choose from, how will you find the right online platform that will work best for your skill? Here are three ways to save you the hassle.
Affiliate marketing is based on a referral system using an online platform to get paid by referring another business’ products or services to customers. Look at it this way: It’s like you’re a real estate agent selling off someone else’s property. Once you’ve made a sale, a certain amount of that sale is given to the affiliate.
To get customers to purchase, banners or links are usually posted in the site with some subtle marketing content. Let’s say you’re a writer and you write a certain review about the product and/or service. Clickable links or banners are shown in the site to point the customer to the affiliated website. Once the customer purchases off the website, you are then notified that a sale has been made and that you earned a certain mount. This is a great way to passively earn, right?
SEO or search engine optimization is a method used by most content marketers to keep websites on top of the search engine list. Using certain keywords, search engines will be able to locate the website once the keywords are typed in to drive leads to the site.
There are lots of rules in creating a ‘legitimate’ site with SEO keywords – and keyword stuffing is a big no-no. Any violation may do the exact opposite to your website and will hurt your income stream.
Your content and design are key factors to attracting the right employers to your site. The site must contain a Home page, About Me page, writing samples or content, rates for your writing services and contact information. Have at least five content within your website so employers will be able to know your writing style and niches.
The concept is to get your business anywhere with minimum investment. Dropshipping is a method where you get to sell products without bringing any inventory. You just need to find suppliers that would let you market their products without purchasing any. This way, you won’t need a start-up cost to get a fully functional business running.
Once the customer purchases a product online, you then send out their order and the supplier will be the one to send the item to the customer. In most cases, you won’t be able to see the products even though you’ve made several sales off that!
The concept of online marketing may be tricky for the first-timers but eventually gets easier in the long run. These three platforms are just some of the many ways you can earn online. You may also opt to give data entry, SEO integrations, backlinking and editing services if you want to learn more on other means to earn some extra dough.