With Google updating the Panda and especially the Penguin updates, webmasters are now scrambling to get relevant links pointing to their websites.
That’s why a lot of attention is being put on the White Hat SEO technique, Broken Link Building. But just how viable an SEO strategy is Broken Link Building and is it worth it to use it on your own site.
What is Broken Link Building?
Broken Link Building is taking advantage of the link building opportunities that arise from links on a website pointing to a dead or nonexistent site. This is where the broken link name comes from. There are links that point to nowhere, and there is a way to ferret out these links and utilize them for your own site.
Why Broken Link Building is a Viable SEO Strategy
Broken Link Building has never been in the center stage before because there were far more easier (although shady) ways to get links to one’s site. However, with the Penguin updates, which put emphasis on quality links, sites are now looking once more to the Broken Link Building technique. Here are some reasons why BLB is a viable SEO strategy.
- It’s White Hat SEO
Google’s updates aren’t going to touch your site when you get links harvested from BLB techniques. Because you are getting links from good value sites, instead of link farms and the like, you are safe or at least your site is safe from penalties from Google updates.
- It’s Affordable
This technique isn’t going to eat too much from your budget. All you need to do is to invest a little bit of time and some cash for tools that will make your broken link building a little bit easier. What it brings back to your site is well worth the small investment, of course.
- It Links to Relevant Website
There is a way to find the dead links that point to the PageRanking sites and this little bit of hard work will result in your site getting relevant links. Not only does BLB keep you out of the crosshairs of Google’s updates, but it also links you with relevant websites. Relevant websites increase the value of your site as well as increase the targeted traffic that go to your site.
- It’s Not Too Complicated
Anyone with a little patience can learn how to find broken links. There are some apps that can help make things easier for you. There are also a lot of tutorials available on the internet which can help you out.
- BLB Tools Easily Available
There are also lots of BLB tools available in the market today. These do not cost a lot and are easy to learn how to use. With the right tools, broken link building can end up being an easy and rewarding SEO technique that can benefit your site immensely.
If you think Broken Link Building is something that you want to do for your site, then go ahead. It’s easy to do, doesn’t need that much maintenance, and can potentially bring in great returns for your site.