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Top 18 motivational quotes for every entrepreneur

04.09.2015 by Adam //

Becoming an entrepreneur is quite a challenge. Facing different problems everyday, making decisions most of the time and formulating different scenarios in order to make the best of your business. Selecting this career path is unreasonable because the chances of succeeding is limited, but for those who succeed due to their drive, persistence and diligence, its reward is more than fulfilling.

It is hard to be “laser-focus” everyday considering various factors which can affect you. That is why I compiled this best quotes for you to be motivated.

Below are the following:

READ, SHARE, TWEET, AND BE INSPIRED!

  1. “I find it best to dive right in and learn the hard way.”
    – Pete Cashmore, Mashable
  2. “If you do the things that are easier first, then you can actually make a lot of progress.”
     – Mark Zuckerberg, Facebook
  3. “A hard thing is done by figuring out how to start.”
    – Rand Fishkin, SEOmoz
  4. “To any entrepreneur: if you want to do it, do it now. If you don’t, you’re going to regret it.”
    – Catherine Cook, MyYearbook
  5. “If you’ve got an idea, start today. There’s no better time than now to get going. That doesn’t mean quit your job and jump into your idea 100% from day one, but there’s always small progress that can be made to start the movement.”
    – Kevin Systrom, Instagram
  6. “Everything started as nothing.”
     – Ben Weissenstein, Grand Slam Garage Sales
  7. “The best way to predict the future is to create it.”
    – Peter Drucker
  8. “Winners never quit and quitters never win.”
      – Vince Lombardi
  9. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
    – Steve Jobs
  10. “My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — everyday I’m learning something new.”
    – Richard Branson
  11. “Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.”
    – Oprah Winfrey
  12. “It’s fine to celebrate success but it is more important to heed the lessons of failure.”
       – Bill Gates
  13. “Life shrinks or expands in proportion to one’s courage.”
    – Anais Nin
  14. “There is only one way to avoid criticism: Do nothing, say nothing, and be nothing.”
    – Aristotle
  15. “Do what you can, where you are, with what you have.”
    – Teddy Roosevelt
  16. “Everything you’ve ever wanted is on the other side of fear.”
    – George Addair
  17. “Fall seven times and stand up eight.”
    – Japanese proverb
  18. “Success comes, not overnight, but through hard work and persistence. It is important to thrive, not on your own, but with the knowledge bestowed upon the Almighty God.”
    – Stephen Cabaltera

Categories // Entrepreneurship

Lessons from the best example of Content Marketing

04.08.2015 by Adam //

Before moving forward and trying hard on your content marketing strategy, let us first take a few steps backward and try to see an interesting lesson from previous examples.

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?”

Here’s the deal.

Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers, whether you like it or not. It doesn’t matter whether anyone in your industry is doing real-time Twitter response. Major companies are doing it, and thus are training consumers tothink of Twitter like a telephone. It doesn’t matter whether anyone in your industry is answering every customer question publicly. Major companies are doing it, and thus are training consumers that the era of self-serve information is truly upon us.

5 Lessons for Your Company from McDonald’s Canada

There are so many smart elements to this program, that you literally could write a book just on this case study. Here are the top lessons.

  1. Embrace Self-Serve Information
    Google’s Zero Moment of Truth research(also a big part of my new book) finds that consumers need twice as many sources of information before making a decision today than they did just one year ago.

We have to use the channels that we own so that we could have a conversation with customers, because there are so many different channels out there that we just can’t physically reach all of them. – Joel Yashinsky, CMO – McDonald’s Canada

  1. Make Information a Spectator Sport
    Could McDonald’s Canada have created a big effort around emailing questions, or building a new food-oriented call center, like the Butterball Turkey Talk-Line? Sure, but those options don’t have the benefit of answering questions publicly.

I especially like that they provided an option to “follow” a question, and be notified when it has been answered. More than 3.1 million questions have been read, versus 16,000 asked.

  1. Identify Customer Knowledge Gaps
    Before the program commenced, McDonald’s Canada conducted a thorough chatter analysis to determine what types of questions were already being asked online about their food. This helped identify the types and categories of questions that were likely to be asked on the site, once unveiled, and enabled McDonalds’s to get the gist of about 600 answers ready in advance. 
  2. Market Your Marketing
    It’s not only the incredible amount of staff time now being devoted to question answering, but McDonald’s is also putting forth substantial dollars to promote this program offline. An innovative and interesting mass media campaign that includes TV, radio, print, and a variety of outdoor executions is in full swing, and is driving awareness of the website and its contents. 
  3. A Skill, not a Job
    Being great at transparency and information isn’t (and cannot) be one person’s job. It must be part of many people’s responsibility, because everyone in your company has information and knowledge that your customers will value.

Categories // Content Marketing

Entrepreneurship: Skill or talent?

04.07.2015 by Adam //

It has been an age-old question whether or not “Entrepreneurship can be learned or is it a talent which comes naturally within?” Others think that “entrepreneurs are born, not made” while some also believes that entrepreneurship is a skill and can be taught in various ways.

Over the past years, we had seen many people who drop out of school and started their own company, achieving  a tremendous amount of success without having the difficulty of going through a four-year business degree. People like Bill Gates, Steve Jobs, and Mark Zuckerberg.

Does this mean that there’s no need for business schools or business degree in order to be successful in the corporate world? Are this people lucky enough to have an innate entrepreneurial skill when they were born? Does this answer our question that entrepreneurship is more of a talent and can never be taught? The answer for all the above questions are ABSOLUTELY NOT.

It is noteworthy to consider that entrepreneurship is a skill and like all other skills, it can be learned. Lucky enough some people obtain this skill as early as childhood and were developed through time. However, it’s never too late for someone who wants to put up his own company just because he/she decided to become an entrepreneur in his/her late years.

Undoubtedly, schools which offer entrepreneurship degree has one thing in common: “To help those who want to have a business succeed, learn and develop entrepreneurial skills over the course of their education”. Having someone teach you the basics is an advantage which you can lean back when your in a middle of a crisis.

THE ADVANTAGE OF HAVING A ENTREPRENEURSHIP DEGREE:

1. Business Awareness, Knowledge and Support
– Enrolling into a business course enables you to experience and learn the “know-hows”. It will expose you of various business concepts, methods, and ways. You will also learn how to effectively put up a marketing plan, financial plan, and the tools use for forecasting.

2. Calculative Risk
– Risk is part of being an entrepreneur but what an entrepreneurship degree will teach you is to have a calculative risk. Most schools will teach you the basics or the preparations before you engage and proceed with your ideas. This is an important process specially in start-ups, new business ventures, and company projects.

3. Tools
– Helps you organize your thoughts and create new idea. (e.g. Brainstorming)

4. Mentors
– Most professors are there to encourage you and to teach you ways to overcome challenges in life and business.

THE WRAP UP:

The question presented before us can really be answered in either both ways or sometimes both. What is really important, “Is how to learn and develop entrepreneurial skills?”. It can be taught, innate or  learn through experience. The challenge now is how to make it learnable for others or “what is the best way to teach and inspire the next generation of entrepreneurs?” For me, personally, I believe that learning and developing entrepreneurial skill starts from ones own concept, his drive and passion to be an entrepreneur. It is very easy to learn and develop a skill when you love and understand what you are doing.

 

Categories // Entrepreneurship

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