White Hat SEO is Good Guy SEO, Black Hat SEO is Bad Guy SEO, but what about Gray Hat SEO? Well, Gray Hat SEO are search engine optimization techniques that aren’t against Google policy, but at the same time, they aren’t really “allowed” by Google, but they aren’t against it either. Is it getting confusing now? Let’s hope not.
What are the advantages of Gray Hat SEO?
Well, one of the advantages of Gray Hat SEO is that the techniques used here are more beneficial for your site than your normal, everyday White Hat SEO. The problem? Well, there is always a risk when you practice Gray Hat SEO.
Aside from the risks, since Gray Hat SEO isn’t defined to either be Black or White Hat SEO, what can be gray today can turn out to be black in the next update. This means that all the useful Gray Hat SEO techniques that you used can be the sudden reason to get slapped by Google with a penalty and lose tons of traffic.
What are examples of Gray Hat SEO?
- Keyword Density
In Gray Hat SEO, a lot of keywords are inserted into articles, but not too many that it’s already keyword stuffing (this is a Black Hat SEO technique by the way). If you are a reader, you might be able to spot the high number of keywords in an article that you find in the internet. The number of keywords don’t disturb your reading experience though, unlike keyword stuffed articles which are really ugly to read.
- Publishing Duplicate Content
Google has nothing against duplicate content, which is why there are those that practice this Gray Hat Technique to get some more links. They publish to different content farms and such. Google really can’t do anything about duplicate content, because having duplicates is
- Link Building with Irrelevant Sites
Okay, everyone knows that a link to your site is considered a vote to your site. That’s why Gray Hat SEO is another way to increase your links. One way of doing this is to link to sites that can also be considered irrelevant to your niche. For example, a link from the NASA website to your sites about shoes for elderly people, can be considered pretty irrelevant. While this may not put you in danger of a reprimand from Google, it’s not really a White Hat technique to get links from irrelevant sites just for these sites’ PageRankings.
- Paid Links
Getting links from providers in exchange for payment or service is something that Google frowns upon. However, there’s really not much that Google can do during these occasions, because sometimes there’s no real way to prove that certain links did come from paid providers.
All in all, Gray Hat SEO techniques will benefit your site – sometimes even more than White Hat SEO – but there’s always a risk that you will have to take. If you believe the risks are worth it in the long run then go ahead and go with some Gray Hat SEO techniques. Just be on the alert for any sudden and major updates from Google which might affect your SEO.