How do you get better at content marketing? First, you need to do it yourself. Second, you need to read about best practices from people who have already succeeded.
The value of smart, complex content marketing strategy can’t be overstated. Whether you want to jumpstart your own business efforts, target a more specific audience, or just make sure you’re up to date with cutting-edge insights in a rapidly changing field, look to the leaders for wisdom.
As our aim is to help you improve business value by improving customer value through content marketing, we hope that pointing you to as many content marketing resources, enables you to achieve these goals. That’s why we created this list of content marketing blogs. Time to add your favourite ones so everyone can benefit. After all, this is the age of the collaboration economy. Hopefully it helps but please do help too!
On that note, here are 6 must-read blogs you’ll want to bookmark and keep a close eye on in the year ahead:
Buffer is a web-based tool that enables users to manage social media shares, but its blog offers excellent posts on social media marketing, analytics, and tools. Known for its transparency, Buffer is quick to share analyses of its own data and company practices.
HubSpot’s marketing blog is an authoritative resource loaded with inbound marketing strategy, templates, infographics, and how-tos related to lead gen, analytics, landing pages, blogging, SEO, and social.
Best known for their web analytics solution, KISSmetrics also has a killer blog that provides very detailed posts about analytics, marketing, and testing—with tons of examples and data to back up any conclusions.
4. Content Marketing Institute
The Content Marketing Institute is known for its leadership in the industry, and its blog is no exception. If you’re looking for content marketing best practices, up-to-date research and reports, nitty-gritty how-to posts, and content that’ll help move the industry forward, look no further than the CMI blog.
Not only does Digiday offer honest information on digital media and marketing, it often goes out on a limb by asking intriguing questions and making bold insights. Satisfy your curiosity with the site’s blog posts, which always approach brands, agencies, publishers, and platforms from novel angles.
Who better to get SEO and inbound marketing information from than a leader in the industry? Moz blog offers tips, tricks, and strategies for improving your content and brand marketing, as well as search and social.