Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that helps craft a story about your business, drive home your unique value and inform potential customers why they should buy your product or service over others.
Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done. It’s time to think like a journalist and a marketer to offer your audiences content that is both useful and entertaining, similar to the value a publication brings to its readers.
There are a variety of content marketing tools, services and applications available, each promising to save the day for everything from persona development to editorial planning to content management, amplification and measurement.
Tools are essential for ensuring quality, consistency and enabling scale when it comes to just about any kind of digital marketing. Content Marketing is no different.
I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs.
Percolate sources, curates and schedules content for brands to share on the social web. Also uses insights to suggest new content creation. Through Percolate, a brand can publish content for and engage with audiences on Tumblr, Facebook, Twitter, LinkedIn, WordPress, and Drupal-based .com.
LookBookHQ is not unlike Pinterest and Slideshare in that you assemble content (original and curated) including web pages, files, images and video that then become “embeddble” and sharable on social networks. Essentially, LookBookHQ is a way to make your content marketing more visual. Content is displayed in what looks like a Pinterest board. You can annotate images within it and connect them to each other. Some of the content behind the tiles can be gated while other content is open access. Analytics are available to measure engagement and you can integrate with leading marketing automation and CRM solutions.
Uberflip is responsive-design curator feature for content in just about every format from video to social to PDF that can be published as a hub. Conversion functionality is built into the hub, with customized call to actions. This is a great example of a platform that will help a brand create a “best answer” hub for a topic they want to be known for.
Connects brands with access to a large pool of newspaper and magazine journalists including management tools for content creation, workflow and payment. Offers a freelancers a place to catch extra work and brands a combination of talent network, content creation tools, workflow tools, publishing, sponsorship and distribution features.
5. Little Bird
Little Bird is a platform that helps companies find, engage and subscribe to real influencers on any given topic.
Shifts conversion from the brand site to the content itself using an upload once, share anywhere approach. Includes a dashboard that offers channel specific analytics that let you know who is reading your content, which channels they came from, what else they have read and any insights they share. Also includes an engagement dashboard for nurturing and direct interaction.