Remember when newspapers were the most efficient and credible medium in gathering news, even advertising products?
That was the ‘content marketing’ we had decades ago. Nowadays, we have too much that we tend to exert lesser efforts every time, when searching for news or updates about certain events. Perhaps it’s because we’re only a click away from everything we need to know.
But, what’s more amazing about content marketing is how it suddenly became the main strategy of the many – to the point that majority of marketers are only dependent with content marketing, and believe it or not, it works for them.
Future of Content Marketing
The past and present of content marketing will remain, and will improve.
- Guest blogging will change its meaning.
Guest blogging will no longer be for the sake of link building but to purely, and intentionally, share relevant ideas.
- Search will give more favor to valuable content.
Like I mentioned earlier, Google’s algorithm will keep on improving – eliminating black-hat strategies.
- Many will start writing for people and not for search engines.
Because of Google search’s constant improvement, those that make up the fibers of SEO will be keeping up by investing more in valuable content for people, instead of for search engines.
- Visual content will grow.
The impact of images will continue to be the reason why great numbers focus on creating and using images to support and manifest their ideas. With that, the demand for infographics, as well as decks, will only increase in as time goes by.
- Video Becomes the Content of Choice.
In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals.
- SlideShare Becomes the YouTube for Business
Instagram is to Facebook as SlideShare is to LinkedIn. In other words, look for SlideShare to emerge as the key social network for business professionals to find and share bite-sized pieces of content while on the go in 2015.
- YouTube Declines as Social Networks Embrace Hosted Video
Facebook, Twitter and LinkedIn will show preferential treatment to video content that is hosted on their own platform. This means that marketers will be uploading original video content to each social network.
Moreover, the Content Marketing Institute has for the seventh consecutive year compiled some content marketing predictions from thought leaders around the world. Here are some of our favorites:
Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline.
— Sarah Mitchell Head of Content Stategy at Lush Digital Media
We will see a shift from discoverability-oriented content development and distribution (SEO driven), to context-aware content. It’s a shift from utility to utility-in-the-moment. Think about how you can create and distribute content triggered by weather, location, or news events. The bar will be raised on hyper-relevance.
— Julie Fleischer, Director, Data + Content + Media at Kraft Foods